Books

Books I recommend

Atlas Shrugged

Shows how a society collapses when its best producers withdraw, fed up with the collectivist system.

Hooked

How to create habit-forming products, with a model that includes trigger, action, variable reward, and investment.

The Headspace Guide to Meditation and Mindfulness

Andy Puddicombe offers a practical introduction to meditation and mindfulness, with simple techniques to reduce stress and improve mental clarity.

Mindset

Shows how your mindset, whether fixed or growth-oriented, impacts your achievements both personally and professionally.

The Parasitic Mind

Argues that some ideas, like parasites, weaken critical thinking and common sense in today's society.

The Hard Thing About Hard Things

Direct advice on facing the challenges of leading and building a company in difficult situations.

The Little Book of Valuation

Brief guide that teaches you to calculate a company's value practically, simplifying complex financial concepts.

Refactoring UI

Manual for developers that teaches concrete techniques to design effective interfaces without advanced artistic skills.

Contagious

Jonah Berger explains why some ideas or products go viral, analyzing the psychological principles behind what makes people share content.

Hacking Growth

Sean Ellis offers concrete strategies to drive company growth using innovative marketing and product development techniques.

Cracking the PM Career

Complete guide for aspiring Product Managers, with advice to stand out, land a job, and succeed in the career.

The Making of a Manager

Julie Zhuo shares her experience at Facebook going from individual contributor to manager, with practical advice that avoids generic leadership theory.

Born to Run

Christopher McDougall tells the story of the Tarahumara, a Mexican tribe of extraordinary runners, and how they changed our understanding of running and human endurance.

The Lean Startup

Eric Ries teaches how to start ventures efficiently, experimenting fast, learning from mistakes, and adjusting on the fly to build sustainable businesses.

Can't Hurt Me

David Goggins tells his transformation from a difficult life to becoming a Navy SEAL and ultramarathoner, demonstrating the power of mental resilience.

No Rules Rules

Reed Hastings and Erin Meyer explain how Netflix built a culture based on freedom and responsibility, and why that approach makes them stand out in a changing market.

Becoming a Leader the Annapolis Way

Explores how leadership principles taught at the US Naval Academy in Annapolis shape exceptional leaders, combining discipline, integrity, and practical skills.

Shoe Dog

Phil Knight tells how he founded Nike, from humble beginnings to a global brand, with lessons on entrepreneurship and perseverance.

Comandos en acción

Isidoro Ruiz Moreno recounts the feats of Argentine special forces, highlighting their training, missions, and valor in key military operations.

Inspired

Marty Cagan shares valuable advice on creating successful tech products, focusing on customer needs and effective teamwork.

Continuous Discovery Habits

Teresa Torres teaches how to integrate user research into your daily routine to make better product decisions based on real evidence rather than assumptions.

Crossing the Chasm

Geoffrey A. Moore explains how tech companies can cross the chasm between early adopters and the mass market, with strategies to scale innovative products successfully.

The Ride of a Lifetime

Robert Iger shares lessons from his 15 years as Disney CEO, revealing how he led the company to success through innovation, creativity, and strategic vision.

Ogilvy on Advertising

David Ogilvy shares his experience and fundamental advertising principles, offering practical advice and timeless strategies for effective, memorable campaigns.

Getting Things Done

David Allen presents a practical system to organize tasks and increase productivity, helping you manage time and reduce stress with a clear, structured approach.

Predictable Revenue

Aaron Ross and Marylou Tyler reveal a proven system to generate predictable revenue, based on scalable sales strategies that transformed companies like Salesforce.