Fermin Rodriguez Penelas

Growth Hacker
Fermin Rodriguez Penelas

WHAT I'VE DONE

Mercado Libre Logo

Growth Analyst @ Mercado Libre

2019 - Present
Working on improving Mercado Libre's retention of users by experimenting with emails and push notifications to drive sales, app installs, new listings and engagement.
Mercado Libre Logo

Growth Analyst @ Lookea Media Lab

2017 - 2019
Lookea had two very different Business Units.

On one side, it is an influencer Marketing Agency. While working at LOOKEA I designed and executed our Customer Acquisition funnel for our B2B clients. It consisted of a group of crawlers scraping email addresses from our potential client's websites and Linkedin and automatically sending them a series of cold emails with relevant content to turn them into paying customers.

A few of our agency's clients were: Adidas, Pierre Fabre, Mercedes Benz, Unilever, and American Express.

On the other side, #LOOKEA has a digital magazine focusing on apparel, beauty & home interior. It was my role to increase the magazine's traffic and retention organically.
Mercado Libre Logo

Growth Analyst @ iBillionaire

2015 - 2017
Lead iBillionaire's efforts in acquiring clients both in the USA and abroad.

Designed acquisition funnels, retention loops, email marketing strategies, Facebook, Google, and Appstore add campaigns.

WHAT I'VE BUILT

argentinatravel.info

ArgentinaTravel.info

Travel guides for english speakers wandering through Argentina
Active
open-startups.xyz

Open-Startups.xyz

A list of startups making their stats public
Active
donarg.com

Donarg.com

Site for Argentinians to find NGOs they can support.
Active
influencersargentina.xyz

influencersargentina.xyz

A public index of Argentinian Instagram influencers you can filter and sort
Abandoned

WHAT I'VE LEARNED

Python
HTML
CSS
JavaScript
Vue.Js
SQL
Email Marketing
SEO
SEM
Influencer Marketing
Copywriting
Social Media Marketing
Cold Emailing
Sales Funnels
Acquisition
Retention
CRM
eCommerce
Google Analytics
Recruiting