Fermin Rodriguez Penelas

Head of Product B2B

Leading Ripio's B2B infrastructure so any bank or fintech in Latam can offer crypto to its customers natively and compliantly. Key achievements:

• → Issuance and operation of 6 local fiat-backed stablecoins (wARS, wBRL, wCOP, wPEN, wCLP, and wMXN), with proprietary banking rails and on/off ramps in each country.
• → Led the first tokenization of an Argentine sovereign bond on the blockchain (wAL30).
• → Built strategic partnerships with clients such as Mercado Pago, Coinbase, and Invertir Online.

CPO

We transformed an exchange into a multi-asset-class savings and investment app. Some highlights:

• → Doubled the number of supported assets and blockchains in one year.
• → Launched stocks and ETFs, opening US investment accounts for users in three countries.
• → Launched new on/off ramps in Peru, Colombia, and the United States to onboard more people into crypto and investing.

Group Product Manager

Led the pricing and incentives domain across five teams, owning promotions, discounts, commissions, and tips across the platform in Latam.

CPO

Led the product and UX team for the wallet, exchange, and card.

Product Manager

Product Manager for Mercado Pago's investment and savings products, with more than 22 million Latin Americans invested across Argentina, Brazil, and Mexico.

Growth Analyst

Lead generation for influencer marketing services through automated pipelines with web scraping, automated reporting, and cold emailing.

Growth Analyst

Owned marketing/growth and parts of the product for the app and investment platform.